HOW TO INSTALL SNAPCHAT PIXEL API

Integrating Snapchat Conversion API (CAPI) allows you to send server-side conversion events directly from LeadForm to Snapchat. This ensures more reliable tracking even if users block cookies or use ad blockers.

In your LeadForm app:

Go to Integrations → Pixels → Snapchat CAPI

This is where you’ll connect your Snapchat Business Account and enable server-side event tracking.

1. In the Snapchat CAPI tab, click Add new Snapchat CAPI.
2. Enter your Access Token / API Key from Snapchat Events Manager.
3. Choose the buttons or forms you want to track:

• • Send Order Button → e.g., Place An Order
  • Pop-Up Button → e.g., Add To Cart

4. Save your settings to connect Snapchat CAPI to LeadForm.

⚠️ Important: To avoid duplicate events, configure Snapchat CAPI only in LeadForm, not in Shopify or other apps.

1. Go to Snapchat Events Manager → Test Events.
2. Submit a test form or order on your website.
3. Confirm that events like Lead, Purchase, and AddToCart are received.

💡 Server-side events may appear slightly delayed compared to Pixel events.

If you don’t have an Access Token:

1. Open Snapchat Ads Manager → Events → API Integration.
2. Click Generate Access Token.
3. Copy it into LeadForm → Integrations → Snapchat CAPI.

👉 Watch the video tutorial here

Using Snapchat CAPI alongside the Pixel ensures:

• Accurate conversion tracking
• Reliable server-side event reporting
• Better campaign optimization despite ad blockers

Updated on: 13/11/2025