Articles on: Integrations

HOW TO INSTALL SNAPCHAT PIXEL

How to Connect Snapchat Pixel to LeadForm


Integrating the Snapchat Pixel allows you to track conversions, measure ad performance, and optimize campaigns directly from LeadForm.


Step 1: Open the Snapchat Pixel Integration


In your LeadForm app:

Go to Integrations → Pixels → Snapchat Pixel

This is where you’ll connect your Snapchat Business Account and link your Pixel.


Step 2: Connect Your Snapchat Pixel


  1. In the Snapchat Pixel tab, click Add new Snapchat Pixel.
  2. Enter your Pixel ID from Snapchat Ads Manager.
  3. Choose the buttons you want to track:
    • Send Order Button → e.g., Place An Order
    • Pop-Up Button → e.g., Add To Cart
  1. Save your settings to connect your Snapchat Pixel to LeadForm.
⚠️ Important: To avoid duplicate events, configure your Snapchat Pixel only in LeadForm, not in Shopify or other apps.


Step 3: Verify Pixel Connection


  1. Go to Snapchat Ads Manager → Events Manager.
  2. Open your connected Pixel.
  3. Confirm that events like Page View, Submit Form, and Purchase are being received.


💡 If no events appear, submit a test form or order, then refresh your dashboard.


Step 4: How to Create a Snapchat Pixel (If You Don’t Have One)


If you haven’t created a Pixel yet:

  1. Open Snapchat Ads Manager → Events → Web Pixel.
  2. Click Create Pixel, give it a name, and select your website.
  3. Copy the Pixel ID and paste it into LeadForm → Integrations → Snapchat Pixel.
👉 Watch the video tutorial here


Tip


Combining Snapchat Pixel with accurate form tracking helps you:

  • Measure ad performance effectively
  • Improve campaign targeting
  • Optimize for high-converting audiences


Updated on: 13/11/2025

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