HOW TO INSTALL META PIXEL API
The Meta Conversion API (CAPI) allows you to send conversion events directly from your server to Meta (Facebook).
By combining it with your Meta Pixel, you can improve event accuracy and ensure better ad tracking — even when browser tracking is limited.
In your LeadForm app:
Go to Integrations → Conversion API (CAPI)
This section lets you securely connect your Meta Business Manager account to LeadForm.
- Click Connect Meta Account.
- Log in using your Facebook Business Manager credentials.
- Choose the Business, Ad Account, and Pixel you want to connect.
- Authorize the connection.
✅ Once connected, LeadForm will automatically send your conversion events (like Purchase, Lead, or Add to Cart) directly to Meta via the API.
Make sure the same Pixel ID is connected in both:
- LeadForm → Integrations → Pixel, and
- LeadForm → Integrations → Conversion API
This ensures that browser and server events are matched correctly and not duplicated.
Use the Test Events Tool in your Meta Events Manager to confirm that events are being received:
- Open your connected Pixel in Events Manager.
- Go to the Test Events tab.
- Submit a test order or form on your store.
- Verify that the event appears as Received via Server (CAPI) and/or Browser (Pixel).
Combining both the Pixel and Conversion API gives you:
- More accurate reporting
- Better event matching
- Improved ad optimization — even when cookies are blocked
If you need help setting up your Conversion API from Meta Business Manager, watch our step-by-step tutorial:
Updated on: 25/10/2025
Thank you!